The Sales Suite is comprised of three parts- 21 laws of influence, the sales process, and influence and communication for sales.
21 Laws of Influence for Sales explains how customers react and respond to psychological patterns and pressures. It goes over established societal demands regarding the sales industry. People are creatures of habit. Customers tend to follow these same habits and patterns. Therefore, it is important for salespeople to understand what biases customers already have in place in order to make business pleasurable for both parties.
The Sales Process walks you through the sales cycle, from research and preparation all the way through the most difficult part: closing the sale. A clear understanding of the sales process is vital for success as a salesperson. Even the most effective communicators can be poor salespeople if they never learned how to close a sale.
Influence and Communication for Sales focuses on using different language techniques to help potential customers or clients feel more comfortable with you and earn your trust. This course explains the difference between listening and active listening and outlines several language patterns to help you form strong questions and statements for the potential customer.